For Burwood Media's "Levels House Party," I created a branding concept that captures the essence of the 2010s electro-pop era. The design prominently features white shutter shades—an iconic accessory from the time when artists like Avicii, David Guetta, LMFAO, Cobra Starship, and Ke$ha dominated the music scene.
The visual identity is anchored by a neon, glowing galactic background with beams of light radiating from behind the shutter shades. This design choice evokes the vibrant energy of neon lights and black lights, reminiscent of the lively atmosphere of parties from this musical era. The resulting branding effectively channels the throwback vibe of the event, creating a visually compelling experience that connects with the audience and enhances the overall party atmosphere.
To further enhance the interactive experience, I designed a branded QR code that allows attendees to request songs directly from their phones, making the party more engaging and personalized.
To promote Burwood Media's "Levels House Party," I edited a high-energy promotional video designed to attract potential ticket buyers. The video features glowing animated text, vibrant neon visuals, and pulsating light effects that highlight the energy of the party. By creating an engaging visual narrative, the video aims to capture attention and drive ticket sales.
I animated branded visual loops designed to enhance the event experience and immerse the audience. Displayed on stage throughout the night, these loops feature dynamic elements such as shutter shades, fly-through galaxies, flashing neon geometric shapes, beams of light, and vibrant neon patterns interacting with the logo in various ways. These visuals not only align with the event’s nostalgic 2010s theme but also contribute to a high-energy atmosphere, ensuring a visually engaging experience that resonates with attendees and amplifies the overall party ambiance.
