As the Creative Director for Yacht Rock Club, I developed the full branding and visual assets for this music event celebrating the laid-back, feel-good vibes of yacht rock. Featuring music from iconic artists like The Doobie Brothers, Steely Dan, and Toto, the branding aimed to capture the genre’s relaxing and carefree spirit.
The design featured bold 3D yellow text floating in water, centered around a yacht to highlight the essence of the event. A vibrant sunset sky served as the backdrop, while the slogan was seamlessly intertwined with the main visual elements. To evoke a vintage/retro feel, I incorporated textured overlays, blending nostalgia with a modern touch. Assets were created for social media, print, and a promotional video, all staying true to the relaxed yet lively aesthetic of yacht rock.
