I led the rebranding of the “Broadway Rave” show, crafting a dynamic and visually captivating identity that embodies the energy and excitement of Broadway. My role encompassed designing a new logo, along with a full suite of creative assets, including posters, social media visuals, and promotional videos, to promote various shows, guest appearances, and events.
The concept was centered around bold, traditional red theater curtains framing a sparkling gold logo, with vibrant stage lights beaming from behind. To further engage our audience and resonate with the Broadway theme, I designed some of the social media assets to appear as though they were being displayed on Times Square billboards, where Broadway ads typically dominate. I aimed for the branding and designs to feel cinematic—almost like visuals that could grace a real Broadway Playbill or stand out on a billboard in Times Square among the multitude of other ads. These designs were crafted to capture the essence of Broadway and effectively convey the excitement of the events, fueling interest and driving ticket sales.
