I was asked to design a digital ad campaign and landing page to promote the “Mars Calling” documentary on the MagellanTV platform. These ads live on partnering websites, social media, and email. I created this campaign in order to captivate people enough to lead them to the “Mars Calling” landing page and bring in new subscribers to MagellanTV. I utilized visually stunning photographs of Mars and desserts to create captivating imagery that demand attention that aligns with Mars, science, exploration, and discovery. In the effort to be sure that every image composition stood out in even the smallest of dimensions, I created depth, contrast, vibrance, legibility, and consistency amongst all images.
