Project Overview:
I designed a vibrant branding and identity package for Mōrēs, a social-first digital agency with over a decade of expertise. The project aimed to capture Mōrēs’ values of playfulness, liveliness, diversity, and creative collaboration. By integrating digital natives into brand teams, Mōrēs helps businesses navigate online communities with curiosity and integrity, making this project a reflection of their dynamic and inclusive approach.
The branding utilizes geometric shapes—circle, square, and triangle—to symbolize different aspects of collaboration and diversity. These bold shapes overlap in a playful arrangement, visually representing the coming together of various entities in a creative space. This dynamic design highlights the agency’s commitment to innovative and diverse perspectives.
The geometric shapes and bold colors form the core of the logo and are extended into a distinctive pattern used across branding materials. This pattern and color scheme were also applied to social media branding, creating a cohesive and engaging visual identity. The result effectively embodies Mōrēs’ vibrant spirit and role in helping brands thrive in the digital landscape.
