The Future of Currency
"The Future of Currency" campaign explores the idea of a coin or currency that holds value beyond just financial gain. It suggests a world where one can use this currency to not only purchase material goods, but also experiences, emotions, and even intangible attributes such as health and time. The creative concept behind this campaign is to challenge traditional notions of value and to encourage people to re-evaluate what truly holds worth in their lives. The campaign aims to spark a conversation about the role and purpose of currency in our society, and inspire people to consider the possibilities of a future where currency can be used to enhance the human experience in ways beyond the material. I designed this campaign in the form of posters, Instagram social media posts, and tote bags.
Each coin was created using AI technology and took more than 40 original creative prompts, 135 image variations, a total combination of about 800 words to generate each final result.
